Nokia ovi store

 

	The Ovi (Ovi is the Finnish word for "door") Store was launched in May 2009 provides for all of Nokia's Internet services. Ovi services may be accessed from a mobile device, the Nokia Ovi Suite (installed on a computer) or via the web. The Ovi Suite synchronises data between Nokia devices and computers for such items as contacts, calendar events and images. Nokia focuses on five areas: Games, Maps, Media, Messaging and Music. Ovi is includes third party developers, mobile carriers and third-party services such as Yahoo's Flickr photo site. There are social aspects to Ovi in that users can make recommendations to their friends and share items of interest. Supported content types include: Java ME, Flash applications, widgets, ringtones, wallpapers, themes, and more for Nokia Series 40 and S60 devices and also Symbian3. While there are only around 160 developers for the Nokia platform they generate 5 million downloads every day from 40,000 apps. Some items (apps, images, ringtones games and images) are free and others paid and may be purchased by way of credit card or direct mobile carriier billing. App and content providers receive 70% of the revenue from paid sales. In May 2011 Nokia announced that the Ovi brand will be discontinued from July-December 2011 and that the services will be re-branded under the main Nokia brand. Nokia’s provides revenue generating opportunities for developers that are tailored for local markets, including integrated operator billing with 112 operators in 36 markets which is more than 25 times more operator billing integrations than Nokia’s nearest competitor. "Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian. These opportunities are also being extended to Nokia Series 40 devices, which will enable apps for the next billion mobile phone consumers. The refreshed Ovi Store experience, previously available only for the new Symbian devices, has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads." Developers and publishers are usingincreasing downloads and potential revenue generating opportunities for developers. Nokia has recently made the decision to use Windows Phone 7 as their primary Operating system but the Ovi store still be available to present and future Symbian phones (under the main Nokia brand) whereas Ovi store and Windows Phone 7 Marketplace will be merged on the Windows Phone 7 platform.